How to Build a Brand
Personal Brand Coaching For Experts Who Have Credentials But Not The Visiblity.
ATTENTION: ambitious experts and Leaders
Stop Being Invisible While Less Experienced People Get The Opportunities You Are Qualified For
Here is what's happening:
You're the expert in the room with real credentials, proven results, and years of experience.
But someone with half your expertise is getting the promotion, landing the speaking gigs, winning the clients, and building the reputation. This is simply because they're willing to be visible while you are staying invisible.
Not because you're not good enough. Because you're afraid to be seen. Or you think being visible means performing, pretending, or becoming someone you're not.
Here's the truth we're living in right now:
We've entered what I call The Voice Era, where AI can replicate credentials, summarize your results, and create content that looks like yours. The only thing AI can't do is live YOUR life, earn YOUR wisdom through adversity, and tell YOUR story with authentic authority.
In The Voice Era, your authentic voice and story aren't optional, they're your competitive advantage.
But most experts would rather stay silent than risk being seen. And that silence is costing you:
-Opportunities going to less qualified people
-Income you should be earning
-Impact you were meant to make
The problem isn't that you lack expertise. The problem is that you don't know how to build a personal brand rooted in authentic authority, without performing, without pretending, without becoming someone else.
That's what we fix at Authentic Authority Academy™️.
You're invisible in your field because showing up feels impossible, not because your not qualified.
Most accomplished professionals face these challenges when building their personal brand:
For instance...
Public Speaking & Stage Presence: Research shows 75% of people fear public speaking more than death, even in small group settings, not just on stages.
Conference & Networking Authority: You attend industry events but struggle to position yourself as the expert in the room, even though you have the credentials and experience.
Executive Presence in High-Stakes Moments: When networking opportunities arise, you second-guess yourself instead of owning your authority.
Personal Brand Content Creation: The thought of appearing on camera or creating video content for LinkedIn or social media feels inauthentic and uncomfortable.
These aren't personality flaws. They're symptoms of the same root problem: fear of visibility. And while you're staying silent, your competitors are making noise—even if it's artificial.
Personal Brand Coaching That Builds Authentic Authority
FROM INVISIBLE TO UNMISSABLE - WITHOUT PERFORMING
Inside Authentic Authority Academy™️, you won't learn how to "fake it till you make it" or create a polished persona that doesn't feel like you. You'll learn how to:
Build a powerful personal brand rooted in YOUR authentic story—not someone else's template
Use your voice in The Voice Era—where authenticity is the only defensible advantage against AI
Show up with what I call NOISE: A Narrative Of Inspiration, Strength, and Encouragement that makes you unforgettable
Master eye-to-eye influence in networking, conferences, and high-stakes moments—both online and in person
Create personal brand content that feels natural—because it's rooted in who you actually are
Command authority without pretending—by owning your expertise and your story
Ready to find your voice and build a personal brand that opens doors?
This isn't about becoming louder. It's about becoming HEARD.
CLICK BELOW TO WATCH FIRST!
The professionals breaking through aren't the most polished. They're the most HUMAN.
They're willing to use their voice. Share their story. Make NOISE—the kind that matters.
Your story, your transformation, your authentic NOISE is the one thing that can't be replicated by AI or faked by competitors.
But only if you're willing to be seen.
Coaching To Elevate Your Career or Business
Tailored to unlock your personal and professional potential.
Interactive Group Workshops
Engaging workshops build crucial skills through collaborative sessions. Using the power of community, strategic thinking, and effective problem-solving to help you build tailor made messaging to go along with the personal brand you build.
Flexible Online Learning Courses
Access extensive e-learning courses anytime, covering crucial topics like self-management and industry-specific skills to enhance personal and professional development at your pace.
Personal Development Services
Business & Career guidance with coaching to help you package your messaging in a way that stands out and creating content that converts to seamlessly connect learning outcomes with professional opportunities.
I understand what it's like to be afraid of being seen. I used to whisper to my mom in public—literally. But I also learned what happens when you find your voice and use your story as your authentic authority. That's what I teach.
MEEt the academy founder and coach
"Edwina the Encourager" Adams is a personal brand coach,
corporate trainer and business consultant. She is also a best-selling author, speaker and podcast host who helps ambitious experts like you turn adversity into your greatest asset.
A military veteran and retired paramedic with nearly two decades of entrepreneurial experience, Edwina specializes in helping business owners, especially women, align their purpose with their desired lifestyle to thrive in life and business.
Having survived her first marriage to a con man, a near-death experience, and the challenges of founding one of the first businesses of its kind in America, Edwina emerged as an industry leader and source of encouragement for others facing adversity. She teaches clients to make NOISE, transforming their struggles into a Narrative Of Inspiration, Strength & Encouragement.
Now Edwina dedicates her life helping others learn how to use their own stories as their authentic authority so their voices can be heard too.
When she's not changing lives, you'll find this loyal friend, loving wife and mom, rocking her collection of cool shoes.
"NOISE is my acronym for a Narrative Of Inspiration, Strength & Encouragement."- Edwina Adams
"Build beyond adversity and craft a life of impact and purpose."- Edwina Adams
"Hustle stole my health, alignment gave it back." - Edwina Adams
"Your story is your authentic authority. Learn how to use it." - Edwina Adams
Find Edwina Featured On
FAQs
Your Questions Answered: Quick Insights into Our Programs and Services
What age groups does Authentic Authority Academy serve?
We primarily cater to adults and young professionals, with some programs suitable for older adolescents.
Can I try a program before committing to a full course?
Yes, we offer a free 7 day trial and you can cancel at anytime
Are there any online options available?
Yes, we provide a variety of online learning modules and virtual workshops.
What makes Authentic Authority Academy different from other coaching centers
We focus on personalized learning with coaches who are seasoned professionals with real-world experience.
Do you offer one-on-one coaching or consulting?
Yes, as an academy member or not you can always choose to work directly with Edwina. Some of those options are found at edwinamakesiteasy.com
How do I sign up for a course at Authentic Authority Academy?
Sign up through the link that goes directly to the Academy hosted on the Skool platform.
